When homebuyers start their home hunt, they often spend hours pouring over pictures of homes and studying their floor plans. Today, they mostly do this online in the privacy of their current homes. But once their search gets real where they set out in the car to see the homes they have selected, it quickly becomes apparent to them that location is much more important than the home itself. Why? Because location determines their overall quality of life.
Location determines how much time they will spend commuting to their jobs. It determines how much time they spend running to the grocery store or going out to dinner. It determines the quality of the school their children will attend. It determines how safe they feel in their new neighborhood. It determines the possible resale value their home would retain. So after all of these realities settle upon them, they go back to their online searching and look for communities that meet all of these requirements. Only then do they start looking at the available homes in their newly chosen neighborhood.